Privacy Policy
Last Updated: 2026
This Privacy Policy explains how lawrencemichaels.co.uk ("we," "us," "our," or the "Website") collects, uses, and protects your personal information. We are committed to safeguarding your privacy in accordance with applicable UK and international data protection laws.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and any other details you voluntarily provide through contact forms or enquiries
- Technical Data: IP address, browser type, device information, and operating system
- Cookies and Tracking Technologies: Cookies, pixels, and similar identifiers as described in our Cookie Policy below
- Usage Data: Pages visited, links clicked, time spent on the Website, referral sources, and interaction patterns
How We Use Information
We use collected information for the following purposes:
- To provide and improve our Website content and user experience
- To conduct analytics and track affiliate performance and conversions
- To monitor and analyse Website traffic and engagement
- To send newsletters, updates, or promotional content (with your consent)
- To respond to your enquiries and provide customer support
- To comply with legal obligations and prevent fraudulent activity
Cookie Policy
Our Website uses cookies and similar tracking technologies to enhance your browsing experience and track affiliate referrals. Types of cookies we use include:
- Essential Cookies: Required for Website functionality and security
- Analytics Cookies: Help us understand how visitors use our Website
- Affiliate Tracking Cookies: Enable us to track affiliate links and commissions from casino partners
- Marketing Cookies: Used to deliver personalised content and measure campaign effectiveness
You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect Website functionality. For more information, visit www.aboutcookies.org or www.allaboutcookies.org.
Third-Party Links
Our Website contains links to third-party casino operators, betting sites, and affiliate partners. We are not responsible for their privacy practices, data collection, or content. We strongly recommend reviewing the privacy policies of any third-party websites before providing personal information or engaging in gambling activities. Gambling operators are subject to their own regulatory frameworks and data protection obligations.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you
- Right to Rectification: Correct inaccurate or incomplete information
- Right to Erasure: Request deletion of your personal data (subject to legal obligations)
- Right to Restrict Processing: Limit how we use your information
- Right to Data Portability: Receive your data in a structured, portable format
- Right to Object: Opt out of processing, including direct marketing
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO)
To exercise these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, or resolve disputes. Typically, we retain:
- Email contact information: Up to 3 years (or until you unsubscribe)
- Analytics and usage data: Up to 26 months
- Affiliate tracking data: As required for commission purposes
- Legal or compliance records: As required by law
You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or report a privacy concern, please contact us:
Email: privacy@lawrencemichaels.co.uk
We aim to respond to all enquiries within 30 days. If you believe we have violated your data protection rights, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. Continued use of the Website following updates constitutes acceptance of the revised policy.